“Contradictions in the consumer world are created by growing aspirations”
Melanie Howard, Chair, Future Foundation speaks to DMA about what Future Foundation is all about. She shares notes on consumer behaviour patterns that will impact the businesses in Asia in the digital...
View ArticleAB InBev goes digital in China
Anheuser-Busch InBev, the brewing giant, is aiming to establish itself as a leader in digital marketing in China, according to a senior executive. Vivian Leh, Asia-Pacific director of digital...
View ArticleNext-gen CEOs ready for digital strategy for better business
A solid digital strategy cannot be in the back burner any longer, if the businesses need new set of customers, for they are mostly on the digital medium today, and prefer to connect over that....
View ArticleAuckland Airport checks in with Sina Weibo to tap Chinese visitors
As a part of its digital program to tap into the Chinese tourist segment, Auckland Airport has partnered with China’s leading social media website Sina Weibo. This will allow the Airport authorities to...
View ArticleDigital agency Essence enters APAC market
“With our vision to become the category defining global digital agency it was the logical next step. Asia is an enormously exciting area for us and our clients and with the growth under way it is no...
View ArticleCatcha Media Berhad and Says.com merge in USD20 million deal
Catcha Media Berhad is merging its certain assets with Says Sdn Bhd, the owner of Says.com to create what the agencies claim to be one of Malaysia’s largest digital advertising groups in terms of...
View ArticleAustralia’s STW Group launches Edge Asia
STW, the Australasian marketing content and communications group, has launched Edge Asia – a leading regional digital advertising network with key offices in five major South East Asia markets. The...
View ArticleMake most of FOMO, says DMI’s Ian Dodson
What is that one key thing which is shaking up the digital space today? It is that fear of missing out or FOMO as we know it. This FOMO offers a great opportunity to the brands and marketers to build...
View ArticleFive points on: client evolution and how to tap them
Sir Martin Sorrell, CEO, WPP Sir Martin Sorrell, CEO of WPP is now building his company’s growth strategy around digital – the new media as he calls it. Here he shares key insights on how the new age...
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Noorings: Why ‘consumer-centric’ is a good buzzword to focus on
For marketers who are working hard on understanding the challenges of operating in a digital world, buzzwords have an important role to play. The buzzword of the season ends up becoming indicative of...
View ArticleValueFirst in India augments ops with new ad solutions
In the competitive digital marketing environment, ValueFirst Digital Media, a digital media solutions company has launched VCLIX and ADTRAX to augment its digital operations. “With the launch of our...
View ArticleLenovo packs its tablets’s ad message in a ‘Twitter box’
In its most recent digital marketing campaign, Lenovo has approached Twitter users in India with its ‘Free the Twitterati from their boxed-up lives’. Through the Twitter trend #YoGa2bFree, the campaign...
View ArticleDulux’ visualiser app paints homes with smartphones
Consumers in India are rapidly switching to the digital way of life and using internet services for sending e-mails, watching visual content, using maps, among others. Acknowledging the trend, Dulux,...
View ArticleSMBs in India tread the mobile route carefully
Small and medium sized businesses (SMBs), also called small and medium sized enterprises (SMEs), are on their path to becoming large players in their respective industries securing large portion of the...
View ArticleCMOs & digital ad spending: the stumbling blocks continue
Marketers in Asia Pacific have taken up digital engagement as they move towards a connected channel experience strategy. Asia has now even surpassed Europe in digital adoption as 46 per cent of...
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Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal, Publicis seeks to leverage Sapient’s large...
View Article5 digital marketing predictions for 2015
As the New Year is here, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in 2015. For marketers, 2015 will be the year of more personalised customer...
View ArticleAustralia’s STW Group launches Edge Asia
STW, the Australasian marketing content and communications group, has launched Edge Asia – a leading regional digital advertising network with key offices in five major South East Asia markets. The...
View ArticleBalancing digital and traditional for the right media mix
The year 2015 can be seen as a year in which the communications industry heads back to the future. The digital universe has become hydra-headed, shape shifting. Marketers are drowning in a sea of bits...
View ArticleAshok Lalla quits Infosys; turns digital advisor to brands
After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June, Mr Lalla will don a new hat as Digital Advisor to brands...
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